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Our Founder and
President Petey, has always believed
that non-profit or similar organizations can best fund and accomplish their
intended long-term objectives by operating more like for-profit
businesses – not charities.
With that in mind, he created our former StarFish Organization to serve as the social network for the Foundation, and structured it as a for-profit business, including our SandDollar$ Rewards Program. Of course, "it takes money - to make money" as we have all heard many times before, so after several years of planning, revising stuff and chasing money, Petey has elected to sell off many of some of his business models, including the social site to a new group that will take it from here.
The Foundation, however, has retained an equity ownership interest in these projects and we will also receive 20% of the monthly membership dues long-term in the new StarFish social network when it launches this summer to fund our Clear Blue Oceans and Marissa's Reef Project.
The good news is that our current members will become Free members of the new site, and everyone will still be able to earn and redeem SandDollar$, the social currency, for helping us and participating in what will become a powerful and exciting new travel program.
All said, Petey sees this as a very positive step forward and the key to accomplishing our goals to increase awareness of ocean and plastic waste issues, while helping to reduce it. However, it will not happen overnight! It will take the next few months to redesign and develop our web sites, and the New StarFish social site will be renamed and focus on a unique market, which we can not disclose until May 2010 when it will pre-launch globally. The world's oceans and marine life are in serious trouble, and we MUST take immediate action to bring the world together to address these issues. Ocean plastic waste and pollution kills over a million sea birds a year, or 100,000 marine animals. Mankind kills almost a hundred million sharks a year merely for sharkfin soup! We have overfished our oceans to a point where they may be fish free in as little as 30 years, and we must preserve our
largest natural food resource – the oceans themselves.
Check back here soon to get the latest details.
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